PROJECT OVERVIEW
For the Maskulin x DefShop campaign, we created the full visual concept and design for the Hip-Hop label Maskulin, which collaborated with Sophia Thomalla on a high-impact urban activation.
Our visuals were brought to life as a large-scale mural in Berlin, photographed by the renowned Oliver Rath and painted onto the façade of the East-Side-Hotel in Berlin-Friedrichshain — directly across from the historic East Side Gallery.
The result was a bold visual statement that merged music, fashion, and Berlin street culture into one iconic outdoor campaign.
